What are events on Linkedin?

Linkedin events is one of Linkedin's newest features. It helps organizations deepen relationships with their target audiences through virtual events and networking.

Oh yes, Linkedin events are free for everyone.

Think of it as a place to build hype for your event.

You can even engage, talk to attendees and build a community around your event. After all, Linkedin is a social network. And events on Linkedin allow professionals to socialize and learn from each other.

What are the benefits of using Linkedin Events?

There are plenty of benefits to using Linkedin events as part of your virtual event marketing.

You can create them for free. You can also invite your connections for free. (They have event ads you can use, but it's optional).
The Linkedin environment is professional. Hosting your event and building a community on Linkedin is safe. People are also in the right mindset to learn and engage with your brand/product.
It is the largest social network for professionals. It is already a social network where building a community and making connections is just natural for professionals.
You are able to engage and promote your event before, during and after your event. There are both organic (free) and paid tools with which you can amplify your event.
Event analytics provides marketers with easier insights into the performance of their events.

What is the difference between Linkedin events and Linkedin live?

Linkedin live is a broadcasting tool that allows you to stream live video within Linkedin. It helps drive engagement with your audience.

You don't need Linkedin live to create a Linkedin event page. Although you can now stream Linkedin live within a Linkedin event, you can still use third-party streaming tools instead.

LinkedIn events is definitely a tool you need to use! It provides many opportunities to grow your business background and spread your ideas and insights.

If you don't know how to create a LinkedIn event. click here.