What are Account Lists in Sales Navigator?
The Sales Navigator tool gives you the ability to create your own lists - an easy way to organize the process of finding customers and tracking both prospects and accounts.
According to LinkedIn, custom account lists in Sales Navigator allow:
Filter lead search results by enrolled accounts.
Matching leads and accounts within custom lists.
Provide customized lists to sales and marketing teams.
Adding notes to account lists to organize your thought process.
How to create Account Lists in Sales Navigator?
Enter your main keyword in the search bar on the home screen. For example, if you are in HR sales, type "HR companies."
On the search results page, click "Account Results" to see companies instead of individual leads.
From there, you can click the "Save" button on individual accounts, or select multiple accounts and click "Save to List" at the top of the results. If you do not have existing lists of accounts to choose from, you will need to name your new list.
Why use Account Lists Sales Navigator?
By searching for accounts in Sales Navigator, you can build a solid foundation for your account-based and prospecting efforts. By saving filtered results on account lists, you can focus on the companies most likely to buy your product or service. With company information on geographic location, technology and departments, you can reach the right people at the right time.
LinkedIn makes it easy to conduct outbound activities with its Sales Navigator tool. Once you've set up your account lists, you'll start receiving updates from LinkedIn about the companies you've enrolled as accounts. These email updates include company news, leadership updates, hiring and more. "Enrolling a company as an account allows you to see real-time insights such as lead referrals, company-related updates, and company news right on the Sales Navigator homepage," reads LinkedIn's website. "For example, if a saved account has raised funds in the last 12 months, that information will appear on the account listing page with a direct link to a related news article."
Sales Navigator will send you company updates, lead proposals, job changes and more. Save your searches and use your account lists!
