How important is it to add images to our LinkedIn posts? Although LinkedIn is traditionally about words and not so much about images, it is still important to post images on LinkedIn.
You can attract a different audience or a wider audience if you add images to your LinkedIn posts. Remember also that there are many areas of LinkedIn where adding an image is almost REQUIRED. In several places on LinkedIn - both in posts and profiles - LinkedIn provides a "place holder" image to which you can add your own.
Adding your own image in these places is not mandatory, but if you don't, you will be displaying the default LinkedIn image. Not only does this not look very attractive, but by not adding your own image, you are missing out on a fantastic marketing opportunity.
You can add your logo, photo or any other image that emphasizes your authority or offers your audience another way to get to know you better.
Don't come to a meeting or interview "in someone else's shirt," and don't rely on the default image from LinkedIn - create your own that tells the recipient something about you.
To save you some time, I've put together a complete guide to the photo sizes you might need on LinkedIn. I've separated them into categories to make your life easier. Remember that personal profiles have different photo sizes than company pages!
All sizes are given in pixels.
Personal profiles on LinkedIn, optimal photo sizes
- LinkedIn profile picture size: 400 x 400
- LinkedIn background photo size: 1584 x 396
LinkedIn company pages, optimal image sizes
- LinkedIn company logo size: 300 x 300
- LinkedIn banner / background photo: 1128 x 191
Posts on LinkedIn, optimal image sizes
- Post on LinkedIn single or multi-image: 1080 x 1080 (square) 1920 x 1080 (portrait)
- Featured Article Photo: 1200 x 644
- Banner Article: 600 x 322
- Carousel post images: 1080 x 1080 OR 1920 x 1080
- LinkedIn carousel best format: PDF
- Video size on LinkedIn: 256 x 144 (minimum) to 4096 x 2304 (maximum)
- Video file size on LinkedIn: from 75KB to 200MB
- Maximum LinkedIn video length: 10 minutes
- LinkedIn Stories image size: 1080 x 1920
LinkedIn Events, optimal image sizes
- LinkedIn event logo size: 300 x 300 - square
- Size of the event banner on LinkedIn: aspect ratio 16:9, or 1600 x 900 pixels.
LinkedIn Groups, optimal photo sizes
- LinkedIn group logo size: 300 x 300
- LinkedIn group banner size: 1536 x 768
I think that's it! Who knew you could add images in so many ways on LinkedIn?
