What is a LinkedIn Showcase Page?

LinkedIn Showcase Pages are sub-pages on a company's LinkedIn page dedicated to specific brands, audiences, campaigns or departments.

For example, the publishing company Business Insider has its own page on LinkedIn. But it has also created Showcase Pages for its subpages. Now, those interested in information only from Business Insider Tech can follow this particular LinkedIn Showcase page.

While you can create as many Showcase Pages as you want, LinkedIn recommends creating no more than 10. If you segment too much, you may find that you break up your home page into too small pieces.

Showcase Page vs. Company Page

What is the difference between a LinkedIn Showcase Page and a LinkedIn Company Page? A Showcase Page on LinkedIn is an opportunity to showcase content in more detail. If you run a company with many different brands, Showcase Pages can help you deliver posts about those brands to only those people who are interested in them.

Not every company will need a Showcase Page. If you have one consistent audience that you broadcast to, LinkedIn Showcase Pages may not be for you.

But for those who need to get to more specific content, they can be a super helpful tool.

Using Meta as an example, an update on Meta's corporate website could potentially include everything from corporate governance news to a promo for the new Oculus kit.

People interested in Facebook Gaming may not care about posts about Messenger, and vice versa.

By creating showcase pages for both of these products, Meta can make sure that followers receive only relevant content.

The Showcase page has the same post publishing options as the main LinkedIn page, as well as the same analytics tools.

Note that the Showcase page does not have the ability to assign employees, which means that the usual employee engagement functions may not be available here.