Go through these steps to properly prepare for a LinkedIn Ads campaign.
1. select the target group
It's no mystery that one of the most important things to do before launching a campaign is to choose the right target audience to which the entire campaign will be directed, so to avoid burning money think twice about your target audience.
2. select a strategy
Choosing the right strategy, is also a very important aspect of a well-performing campaign, at what times to display ads, in what location, etc.
3. set up and prepare Company Page
Most often, we want ads to go out from a company account, so we need it to be professionally completed so that when a potential customer accesses that account, they can find all the information they were looking for. Not sure how to complete a company profile? click here
4 Prepare appropriate communication
What message do you want to present to a potential customer?
Thinking Design, what should attract a potential customer in your sponsored posts?
5. determine your budget
Wanting to incorporate a LinkedIn Ads campaign, it is important to keep in mind that it is a similar service to Facebook Ads, in order for the ad to be effective, you often have to burn through a lot of money.
6. determine how long the campaign should last and when the sponsored posts should go out
Determining the budget, along with the duration of the campaign, is to prevent you from exceeding the time and money you want to spend on the campaign.
7 Determine what your expectations are for the campaign. Do you want to gain online publicity or acquire business leads.
These 7 steps are the minimum, to think about before turning on your LinkedIn Ads campaign. If you want to get better results, at a lower cost, read how to prepare for our campaign on LinkedIn, here.
