LinkedIn is the most effective social media channel used by B2B marketers, so one of the most effective ways to grow your business is to be active on this platform.
You can create regular posts, share photos or videos with your message like on other social media platforms, or write articles.
Articles, yes - you can write articles on LinkedIn.
Wondering how you can improve your exposure and increase your reach using this type of content?
Discover the benefits of writing articles on LinkedIn and why you should include this content in your LinkedIn marketing strategy.
Articles on LinkedIn are like blog posts you can create through LinkedIn's publishing platform, and it's a great opportunity to share with others:
Professional activity
Industry insights
Feature premieres
Reuse the content of your blog
If you don't know where to click to write an article on LinkedIn - click here here.
Articles on LinkedIn vs. posts on LinkedIn - how they differ
The first difference is the number of characters.
A post on LinkedIn is limited to 1,300 characters, while an article on LinkedIn can reach up to 125,000 characters, giving you more opportunities to showcase your knowledge.
Another difference is that when you create a simple post, people can share it on their LinkedIn profile or in a LinkedIn message.
When you write an article on LinkedIn, people have more ways to share your content: in a post on LinkedIn, a message, they can copy and paste a link, share on Twitter and Facebook.
Benefits of writing articles on LinkedIn
- Establish yourself as a professional
- Reach out to others and start conversations
- Increase the number of your contacts
Analyze the performance of your articles on LinkedIn
You need to track the performance of your articles and improve your content according to the results you get.
It's best to keep track of many things, but the most valuable will probably be all the feedback you get from your audience.
When you publish your articles on LinkedIn, ask people to read them and comment on what they liked, what they didn't like, what they agree or disagree with, and so on.
You can then discuss these comments with your team and develop a plan to improve the content.
You can also ask your audience what topics they would like you to cover.
They can give you some valuable ideas about the type of content you may want to create in the future.
Always listen to what your readers want, because it is for them that you write your articles on LinkedIn.
