LinkedIn Ads is a paid marketing tool that offers access to LinkedIn's social network through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B companies to build leads, online recognition, share content and more.
To grow in the professional market, companies need to use LinkedIn marketing, and with LinkedIn Ads they promote their presence on the platform.
LinkedIn ads provide many benefits to companies not only for additional reach and recognition, but the opportunity to increase sales, hire talent, and be part of a social media presence.
With more than 660 million users in more than 220 countries, LinkedIn is the largest social network for both professionals and companies.
The best benefit of LinkedIn Ads for companies is the ability to more easily achieve specific business-related goals with online advertising.
Users on LinkedIn are looking for solutions, and by being there, solving problems and being visible through your ads, you can be ready to solve their problems.
LinkedIn ads as a platform can be compared directly to Facebook. When it comes to online ads, the function and their targeting style have both pros and cons.
LinkedIn Ads distinguishes 3 types of ads:
Sponsored messages
These messages arrive in LinkedIn users' inboxes with a "sponsored" designation, except they look like regular chat messages.
Text ads
These are short ads located in the top bar on the LinkedIn page, or on the right next to the news column. They consist of text and are only displayed on desktop.
Graphics & Video
These are ads into which a graphic, or even several, and a short video can be woven. This type of ad is displayed in the LinkedIn feed.
Lead generation
The campaign, which emphasizes the acquisition of potential customers, is divided into:
Promoting job opportunities, attracting potential candidates for vacant positions.
Your site's conversions, increasing online store purchases.
Engagement
The campaign, which is designed to generate interest in the brand, is divided into:
Its task is to display video content to the target audience.
A campaign that aims to redirect to a website or LinkedIn Company Page.
A campaign that will increase engagement under posts, increase reactions, comments, shares.
Location
Reaching LinkedIn users by where they live, where they stay, where they work
Size of target group
The minimum group size required to launch an advertising campaign is 300 members.
Attributes of recipients
Categories
Contacts
Followers
Development indicator
Industry
Name
Revenue
Size
Age
Gender
Titles/degrees
Fields of study
Universities
Job responsibilities
Level in the hierarchy
Position
Skills
Years of experience
Groups
Interests
Characteristics
Expenses: kwota wydana na wyświetlenia lub interakcje z reklamami.
Cost per result: Average cost per result. This is the total campaign spend divided by the number of results per target.
Views: number of ad views.
Clicks: The total number of paid clicks based on the campaign goal.
Average CTR: The percentage of paid clicks relative to impressions (clicks divided by impressions).
Average CPC: The total amount spent on ads divided by the total number of clicks.
Average CPM: The total amount spent on ads divided by 1,000 views.
Conversions: The total number of times users took the desired action after clicking or viewing an ad. If conversions cannot be attributed to individual members, attribution or group-level estimation can be used.
Conversion cost: Average amount spent per conversion (total spending divided by conversions).
The cost of acquiring a potential customer: The amount spent per lead collected.
LinkedIn is an ideal platform for Company Pages. Brands that have a Company Page and use LinkedIn Ads have raised users' purchase intent by about 30%! This is all because LinkedIn is a platform where, on average, 8 out of 10 people are executives who make business decisions. So LinkedIn Ads is a great tool for reaching decision makers in any industry.
With LinkedIn Ads and our help, your brand will be promoted on the largest professional networking platform in the world! Implement social selling and increase sales conversion. The potential is up to more than 5 million users in Poland, and about 900,000 users who are decision makers!
We will show your brand in the best light, provide the most important company information, events, news, interesting facts.
We will implement redirects with encouragement to go to your website, Company Page on LinkedIn, event, interact with a post, display a video, answer a question in a survey. In this way, we will increase engagement on your target channels and message.
We get to know your business goals. We create a personalized target audience on LinkedIn based on the conversation and completed brief and our years of experience. Based on these things, we create an advertising strategy and ad campaigns. The ads we create are constantly optimized, monitored, analyzed and improved. All in order to get the best possible end result of the campaign.
We will prepare reports resulting from our activities and analysis and provide a plan for your organization's next steps.
We are in the business of increasing your profits. Whether it is Social Media, SEO, landing page or online store. We treat your win as our win, so we always take care of the smallest details and report results 100%. We are your partners and derive satisfaction from the satisfaction of our customers. Check out the reputation we have among them!
Fill out a short questionnaire and we will tailor our offer to your requirements!
Fill out a short questionnaire and we will tailor our offer to your requirements!
Odpowiedni wybór grupy docelowej to jeden z najważniejszych aspektów kampanii LinkedIn Ads. Z nami zrobisz to w sposób intuicyjny a przede wszystkim, skuteczny!
Stworzone przez nas reklamy są stale monitorowane i optymalizowane pod bieżące trendy i aktualizacje. Analizujemy działania konkurencji co zbliża nas do perfekcyjnego zastosowania reklam. Wszystko po to, aby osiągać jak najlepsze wyniki.
Pokazujemy Twoją markę w najlepszym świetle na platformie LinkedIn. Przekazujemy najważniejsze informacje biznesowe oraz nowinki z Twojego sektora. Pokazujemy najważniejsze aktualności brandu.
Wzbogacamy reklamy o linki przekierowujące na stronę firmową, company page na LinkedIn, wydarzenia firmowe i inne. Zachęcamy użytkownika do zaangażowania w Twoją markę.
Poprzez odpowiednie zastosowanie LinkedIn insight tag, poprowadzimy Twoją kampanie efektywnie, retargetując osoby odwiedzające Twoją stronę internetową, company page, wydarzenia firmowe. Dzięki temu jest jeszcze większa szansa na to, że użytkownicy zainteresowani Twoją marką przyczynią się do zaplanowanego celu kampanii.
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