Mproduction

🔍 Sales Navigator or Search?

Imagine a tool that gives you the ability to find CEOs from all over the world. A tool that allows you to find the perfect candidate for any position in your company. It seems impossible, but the reality is quite different. That tool is LinkedIn Premium Sales Navigator. This is one of several paid extensions that LinkedIn gives us, in addition to which we can also choose:

  • Premium Career - for job seekers,
  • Sales Navigator - for individuals/businesses looking for potential customers,
  • Recruiter Lite - for individuals/companies looking for an employee,
  • Premium Business - for individuals/companies looking for detailed business data.

But we will now focus specifically on Sales Navigator.

Below is an example of the view in Sales Navigator ↴

Sales Navigator is a tool that requires us to pay an additional fee, in addition to the first month's trial, but every person with whom we establish cooperation decides to use this option, because it gives us the opportunity to best refine the target group. With this solution, we can save the search engine - it will be automatically updated, for example, daily, once a week. Our campaign is based only on the basis of the specified target group and does not go beyond it. For example, with the Sales Navigator option extension, I am able to send 20 to 80 networking invitations per day on behalf of my clients, with a maximum of 150 per week. How much time do you think it would take you in a day to send that number of invitations manually? Every LinkedIn user has the opportunity to use Sales Navigator for the first 30 days completely free of charge, but wait to activate this feature! Let's do it just before the campaign launch. Make an appointment for a free consultation and I will show you how to refine your target audience to meet all your criteria. 

🔔 TIP > For example, if you're selling a product that you want to hit the purchasing department of a company with, Sales Navigator gives you the opportunity to directly reach people in the aforementioned department. By typing in 'purchasing department' and 'Poland' we have over 24,000 people!

Here are the capabilities of LinkedIn's public search engine ↴

As you can see, Sales Navigator gives you much more options than the traditional LinkedIn search engine. It lacks such filters as the position the person is in, the seniority the person has in the company or the size of the company. If you care about specific targeting, we recommend Sales Navigator. In addition, with Sales Navigator you gain such features as writing InMails to people outside your network of contacts, access to a full view of who is viewing your profile.

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consultation
Marcin Praski
10 years of building
and promoting brands. I started with sales, then took up marketing. Today I combine both. I am the owner of an agency
M Production International.
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