COMPANY PAGE is a great way to let others know that the company even exists, is doing well and is operating. However, I don't suggest using your company profile to generate leads. Why? Because it's much more expensive and moderately effective. I'll be happy to tell you more about this during a brief phone call. Of course, LinkedIn gives us the ability to track reach, but as I said above - it's worth focusing on maintaining a company profile purely for brand recognition.
A company's profile on LinkedIn currently serves mainly as a business card. It's a place to add posts, analyze case studies and offer expert advice. For the time being, it's hard to interact with customers through it. For the time being, because although a Facebook fanpage is incomparable to a company page on LinkedIn, the platform is developing rapidly all the time and will certainly expand its capabilities in this area as well.
🔔 TIP > As a company profile administrator, you have the option to invite your entire network of contacts to observe and follow your company on LinkedIn, but you can invite a maximum of 100 people per month from a single personal account. This is the cheapest and most effective way to increase the reach of your own profile.
💎 For example, if you are running a company profile and your publications are dedicated to HR departments (e.g., you are in charge of training), and you have people in your network of contacts who are specifically related to this department, you can build reach in the specified group. The only cost you incur in this situation is your time.
