LinkedIn company pages are designed to provide your company with a base and reach an online audience. If you haven't yet set up a LinkedIn page for your company, you're missing out on an opportunity to gain new contacts, followers, employees and customers!<\/p>\n\n\n\n
What should I post on my LinkedIn company page?<\/p>\n\n\n\n
Creating a company page on LinkedIn increases brand trust and awareness. Here are some ideas on what to post on your page on LinkedIn to maximize your return on investment.<\/p>\n\n\n\n
Share company updates and news.<\/strong><\/p>\n\n\n\n LinkedIn, like any other social network, has a content stream where people share and discuss important articles and updates. Your website is a great place to post updates and company news that customers, employees, investors and fans can view and share.<\/p>\n\n\n\n Post job openings and connect with potential employees.<\/strong><\/p>\n\n\n\n LinkedIn is a professional social network, which means users can enjoy updates, connections and interactions related to jobs and careers. LinkedIn members are ready to discover and discuss job openings, including those at your company. If you have open positions, LinkedIn is a great place to share them!<\/p>\n\n\n\n Build community.<\/strong><\/p>\n\n\n\n Every social network has its advantages when it comes to building a sense of community, and LinkedIn is no exception.<\/p>\n\n\n\n Your company page on LinkedIn is where you can build a community of LinkedIn members interested in your company, news and jobs. Here they can connect and collaborate on their shared interest in your company. Post interesting questions, behind-the-scenes information and unique updates to engage your audience and build camaraderie on your page.<\/p>\n\n\n\n Develop and maintain a consistent image for your brand on social media.<\/strong><\/p>\n\n\n\n If you are active on other social networks, having a presence on LinkedIn can help you increase your audience on other sites. Most social networks allow you to post links to and from your page on LinkedIn to increase visibility and followers.<\/p>\n\n\n\n In addition, some of your audience may only be active on LinkedIn, so creating a page will give you a chance to connect with new potential customers and employees.<\/p>\n\n\n\n Increasing search engine discoverability.<\/strong><\/p>\n\n\n\n LinkedIn company pages are placed on search engine results pages (SERPs) just like any other website or social network. Creating a page gives your company another chance to be discovered by people searching for your products, services or brand.<\/p>\n\n\n\n Complete all details of the site.<\/strong><\/p>\n\n\n\n According to LinkedIn, fully completed LinkedIn company pages have 30% more impressions. Take the time to fill in all the details of the page, even those that are not required.<\/p>\n\n\n\n The more details about your company, the easier it will be for people (potential customers) to discover you and get in touch with you. This will also serve to educate people interested in working for or investing in your company.<\/p>\n\n\n\n Add valid site administrators.<\/strong><\/p>\n\n\n\n Running a company page on LinkedIn can be a lot of work, especially if your team already deals with multiple social networks and accounts. Once your page is set up, don't forget to add more administrators to give other people permissions.<\/p>\n\n\n\n Keep your photos up to date.<\/strong><\/p>\n\n\n\n Your site's logo and cover photo are very important; they are what visually represent and engage anyone who visits your site. Make sure these images are up-to-date and include the latest branding and marketing materials.<\/p>\n\n\n\n This is crucial not only to ensure a unified presence on the social network, but also to align your LinkedIn company page with your website, blog and other digital marketing materials. In this way, you will increase brand awareness and help new customers, employees and fans discover your brand on LinkedIn.<\/p>\n\n\n\n Share engaging content with your followers.<\/strong><\/p>\n\n\n\n As with any social network, you can't expect to simply create an account and be done. Building a page on LinkedIn is only half the battle. You also need to consistently publish content that will engage, inform and reach your audience.<\/p>\n\n\n\n Consider posting product and service updates, job postings, trends and news about your brand, as well as behind-the-scenes content about employee lives, product development or other unique content.<\/p>\n\n\n\n As always, don't forget to engage your audience as well. Like, comment and share content posted by your friends and acquaintances. By doing so, you will remind them that there are people behind your brand's company page on LinkedIn.<\/p>\n\n\n\n Post interesting, eye-catching graphics.<\/strong><\/p>\n\n\n\n Text-only content will not engage all users of your page on LinkedIn. Make sure that at least 50% of your posts contain an interesting graphic, such as an infographic, illustrated statistic or quote. Even a GIF or meme can be an interesting addition to a text-laden feed.<\/p>\n\n\n\n You should also consider adding short videos. Even if they repeat text-based posts, they will engage a more visual audience and keep them engaged on your site.<\/p>\n\n\n\n Tailor the call to action.<\/strong><\/p>\n\n\n\n On your LinkedIn company page, under the logo and next to the Follow + button, you will find a call to action (CTA).<\/p>\n\n\n\n LinkedIn allows you to customize this CTA to better engage your followers and audience. To do so, tap the pencil icon next to your CTA. Make sure the custom button option is enabled.<\/p>\n\n\n\n